Monterey Calif.-based Monterey Mushrooms also had a lot of trial and error in finding a solution for a more sustainable till than the industry standard Styrofoam, Jim Burt, national vice president of sales.
Consumer reaction, even without promoting the change at retail, has been overwhelmingly positive, Burt said, with many comments coming in through Monterey Mushrooms’ website, even from customers who cannot purchase the tills in stores in their area.
The environmental benefits are one aspect of the new tills, Burt said, but the new package also offers Monterey Mushrooms other benefits.
“The nice thing about the paper is that it gives us the real estate to talk to shoppers,” he said. “We’re using it to suggest to consumers all the ways they can use mushrooms.”