Marketing Plus, Fresno, Calif., has hired Kristina Sivas as marketing traffic coordinator.

She will oversee the execution of client projects and manage social media accounts for clients.

Sivas has already started working with clients, including Well-Pict Berries Inc. and the Pomegranate Council, among others.

Eventually, she will assist with all Marketing Plus clients.

Sivas has a marketing degree from the University of Southern California’s Marshall School of Business. She served an internship with Ed Hardy, working in product development.

“She represents the new college grad that is coming out of college having social media as part of their process,” chief executive officer Julie Lucido said. “It’s great to have the future talent as part of our team.”