Mastronardi Produce: Trademark suit unfounded - The Packer

Mastronardi Produce: Trademark suit unfounded

05/09/2012 01:04:00 PM
Mike Hornick

How it started: NatureSweet sues Mastronardi Produce in trademark dispute

Mastronardi Produce, Ltd., target of a trademark infringement lawsuit filed by NatureSweet, Ltd., is calling the legal action baseless.

NatureSweet asked a federal court to force Kingsville, Ontario-based Mastronardi Produce to drop the Angel Sweet name and winged-grape tomato design from a product expected to start shipping this month. San Antonio-based NatureSweet filed the suit May 8 in U.S. District Court in Dallas, alleging Angel Sweet violates its Cherubs trademark.

“NatureSweet’s claims ... are wrong on the facts and I am confident that Mastronardi will prevail in its defense of what is clearly an abusive action designed to frustrate the introduction of our Angel Sweet brand grape tomatoes,” Paul Mastronardi, president of Mastronardi Produce, said in a news release.

Mastronardi Produce has yet to sell any of the product, according to the release. An application to register Angel Sweet with the U.S. Trademark and Patent Office is pending. The design and packaging were developed in-house and cannot be confused with NatureSweet’s, according to the company.

“(I)t appears to me that our competitor is so concerned with our products that it has resorted to use unlawful efforts to prevent us from lawfully and rightfully competing in the marketplace,” Mastronardi said in the release.

The announcement of the lawsuit was the first contact from NatureSweet about the trademark, according to Mastronardi Produce.



Comments (3) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

dave    
ohio  |  May, 10, 2012 at 09:16 AM

They look pretty similar to me; but then aren't all new ideas just recycled, pilfered old ones?

Marlen    
California  |  May, 10, 2012 at 10:23 AM

It's absolutely a very bad COPY CAT. please a little respect to the market, creat NEW ideas: try something different!!

José Mirafina    
Ontario, Canada  |  May, 14, 2012 at 11:22 AM

SOP

Feedback Form
Leads to Insight