Mastronardi Produce is adding a new tagline to redesigned packaging.

The phrase “Inspired by Flavor” will be included on Kingsville, Ontario-based Mastronardi’s new Sunset-branded Angel Sweet tomatoes, Sweet Twister peppers and other packaging, according to a news release.

“Flavor is who we are and what we have always been known for, and now we are putting it in our tagline,” Paul Mastronardi, Mastronardi’s president, said in the release.

Graphics with the tagline will be on all Mastronardi labels, boxes, bags and other packaging on display at the Produce Marketing Association’s Fresh Summit Oct. 26-28 in Anaheim, Calif.