McDonalds Corp. wants to know if consumers want a salad — or fruit — with their meal in lieu of less nutritious side options.
The Oak Brook, Ill.-based company partnered with the Alliance for a Healthier Generation and American Heart Association to offer more fruit and vegetable options with its meals. The options are available in 20 of the restaurant’s largest markets, representing 85% of the company’s global sales, according to a news release.
The company committed to providing customers “a choice of side salad, fruit or vegetable as a substitute for french-fries in value meals” but specified that salad, fruit or vegetable options would vary depending on the participating market.
The company also made changes to its Happy Meal policy, removing sodas as options advertised in stores and in the marketplace. Patrons can still order soda with a Happy Meal, however.
McDonalds plans to include nutrition and well-being messages on Happy Meal boxes and bag panels, and ensure all ads aimed at children will “include a fun nutrition or children’s well-being message.” New packaging will “generate excitement for fruit, vegetable, low/reduced calorie dairy or water options for kids,” according to a news release.
The markets participating in the initiative are:
- China (including Hong Kong)
- United Kingdom