McDonald’s test-markets Cuties

02/06/2014 09:58:00 AM
Andy Nelson

Fast-food giant McDonald’s is test-marketing Cuties mandarins at restaurants in Austin, Texas.

Beginning Feb. 3, Cuties, a product of Pasadena, Calif.-based Sun Pacific, are a side choice in Happy Meals and Mighty Kids Meals at Austin McDonald’s, according to a McDonald’s news release.

Cuties also can be purchased individually at participating restaurants.

On Feb. 7-8 and Feb. 14-15, a free Cuties mandarin will be given to everyone at participating restaurants who buys a Happy Meal or Mighty Kids Meal and chooses another side.

In 2012 McDonald’s began automatically adding apple slices to its Happy Meals and Mighty Kids Meals. The company says it has served more than 850 million bags of apple slices since early 2012.

During the test-market period, McDonald’s and Cuties will support local public relations and targeted social media campaigns, according to a Sun Pacific news release.



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