Merged packaging companies release new branding

11/19/2013 08:06:00 AM
Doug Ohlemeier

Exopack Holdings S.A., a recently formed conglomeration of five packaging companies, is unifying under new branding.

Coveris - ExopackThe North American and European companies, which merged in May, now conduct business under the trademarked Coveris name.

With revenues exceeding $2.5 billion, the new organization calls itself the world’s sixth-largest global plastics packaging company, according to a news release.

An affiliated portfolio company of Sun Capital Partners Inc., the Luxembourg-based Coveris manufactures flexible and rigid plastic, paper packaging and advanced coatings in 21 countries.

To improve deliveries, Coveris has implemented a new organizational structure.

Now organized in Europe and North America, its Global Flexibles business markets three main product lines: food & consumer, industrials and advanced coatings, according to the release.

In May, U.S.-based Exopack joined with the European-based the Britton Group, PACCOR, Kobusch and Paragon Print & Packaging.

Since that union, the combined businesses have operated as one global entity under Exopack Holdings though the five brand names remained in use, according to the release.

In the future, the new organization plans to market all its products through the new Coveris name, according to the release.

“Today’s rebranding announcement marks an important milestone for us, signifying the successful integration of five packaging companies into a global industry leader,” Jack Knott, chief executive officer, said in the release.



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