Roberto Tarriba Rojo — founder of Nogales, Ariz.-based Agricola Tarriba, the owner/growing operation of Farmers Best International — died April 5. He died in Culiacan, Sinaloa, Mexico, at age 85.
He reportedly discovered the La Cruz de Elota growing region and was an early developer of Sinaloan agriculture, starting his career in the industry in 1965.
After the death of his first wife, Alejandrina Haza, Rojo sold his company to his sons, creators of the Farmer’s Best brand.
In addition to his first wife, Rojo was preceded in death by his two sons: Roberto and Guillermo. Rojo is survived by his wife, Cristina Almeida de Tarriba and children Ernesto, Emma Beatriz, Ivan, Maria Alejandrina and Oscar Arturo, as well as numerous grandchildren and great grandchildren.