“Fruit is the number-one snack and dessert in the United States and now makes up 6% of end dishes we consume,” Harry Balzer, chief industry analyst and author of Eating Patterns in America, said in the report. “The movement toward more fruit over the last decade is, in my opinion, a movement toward the need for natural.”
An emphasis on “natural, may reflect an interest in weight management, according to the release.
The NPD Group’s eating trends research indicates more than 30% of adults are obese, but that number has stopped climbing in recent years. That leveling off in obesity was first evident in a NPD eating trends report a decade ago, according to the release.
“We may not yet be losing weight, but we’ve stopped gaining weight,” Balzer said in the release,
NPD data shows that the number of Americans with a body mass index of 25 or higher has not increased since 2002. Meanwhile, the number of adults who are obese, those with a body mass index of 30 or greater increased until 2011 but has since stabilized.
While health concerns play a role in the American diet, the cost of food and the need for convenient preparation are also major drivers in our food and beverage selections, Balzer said in the release.