Mission Produce introduces SteakHouse Asparagus

05/17/2012 07:06:00 PM
Coral Beach

Courtesy Mission ProduceJumbo asparagus is now available from Mission Produce in 1-pound bags designed to catch consumers’ eyes while protecting the asparagus and extending its shelf life.

The Oxnard, Calif., company has a year-round asparagus program, sourcing from Peru, Mexico and California, officials said in a news release.

Its new SteakHouse Asparagus product was inspired by the extra large asparagus spears made popular by many high-end steak house restaurants in the U.S. Inside the package consumers will find instructions for grilling and broiling the vegetable, as well as seasoning suggestions.

According to Mission Produce officials, initial retail reaction to the new packaging and product has been very positive.



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Dominic Russo    
Detroit, MI  |  May, 18, 2012 at 07:17 AM

Great marketing idea! Innovative. This should drive more consistent demand for xl and jumbo asparagus.

John Dmytriw    
Southern California  |  May, 18, 2012 at 09:05 AM

Looks great!

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