Jumbo asparagus is now available from Mission Produce in 1-pound bags designed to catch consumers’ eyes while protecting the asparagus and extending its shelf life.
The Oxnard, Calif., company has a year-round asparagus program, sourcing from Peru, Mexico and California, officials said in a news release.
Its new SteakHouse Asparagus product was inspired by the extra large asparagus spears made popular by many high-end steak house restaurants in the U.S. Inside the package consumers will find instructions for grilling and broiling the vegetable, as well as seasoning suggestions.
According to Mission Produce officials, initial retail reaction to the new packaging and product has been very positive.