More PMA Fresh Summit booth news - The Packer

More PMA Fresh Summit booth news

11/08/2012 05:42:00 PM
The Packer staff

Nesbit said the main customers for the new peeled whole onions are foodservice operators and food processors.

Wahluke continues to offer potatoes under five different labels.

Washington Potato Commission

Ryan Holterhoff, director of marketing and industry affairs, said the Washington State Potato Commission planned to launch a revamped website immediately after the show.

The website was to feature social networking tools and details about the commission’s growers’ charitable work.

West Pak

Temecula, Calif.-based West Pak Avocado Inc. has moved into a new, 115,000-square-foot facility, said Dave Culpepper, import/export director who also handles national and international sales.

The new location has four more ripening rooms than the old one, bringing the total to eight.

The company recently bought a new Compac sizing and grading machine that also does color grading.

West Pak also has facilities in Chicago, Philadelphia and Texas and owns and operates a packinghouse in Mexico. The company handles about 17 items from Mexico, including cucumbers, vine-ripe and roma tomatoes, bell peppers and squash.

Wilcox Fresh

Wilcox Fresh, Rexburg, Idaho, is expanding its Mother Earth Fresh brand to more than 70 organic fruits and vegetables this fall.

Executive vice president of sales and marketing Jim Richter said the company plans to offer organic vegetables from Goodyear, Ariz., this fall and winter. From April to November, the company plans to ship organic fruits and vegetables from Cuyama and Santa Maria, Calif., through a grower partnership.

Richter said Wilcox hired Rusty Justus as national sales director for organic in June. Justus most recently owned a freeze-dried fruit company but has also worked for retailer Tom Thumb and specialties grower-shipper Melissa’s.

Wilcox Fresh also opened its fourth distribution center in Portland, Maine, in mid-October, Richter said, The center will receive mostly potatoes and onions.

Wisconsin Potato

Retailers and consumers can expect a major promotional push in 2013 from the Wisconsin Potato and Vegetable Growers Association, including efforts from new promotions director Dana Rady and visits from the Spud Mobile.

Executive Diretor Duane Maatz said association members recently decided they needed a larger presence in the market. Rady, who joined the staff this fall, will help coordinate efforts that are expected to include ramping up the buy local campaign.

Maatz said the Spud Mobile has taken a bit longer to design than anticipated. It will include areas for food preparation and cooking demonstrations in retailers’ parking lots. It should be on the road in the first half of 2013.

The association’s celebrity spokeswoman, Olympian Suzy Favor Hamilton, also plans to step up her work spreading the nutritional news about potatoes.

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