September is National Mushroom Month and The Mushroom Council has enlisted the help of television’s “Mr. Food” to tell consumers, “Ooh, it’s so good!” to eat mushrooms.

Mr. Food, aka Art Ginsburg, aired a segment in June featuring mushroom sliders that proved popular with viewers, so the council is working with him again. Ginsburg is a syndicated television chef known for his catch phrase, “Ooh, it’s so good!”

For National Mushroom Month, Ginsburg visited Kennett Square, Pa., the self-proclaimed mushroom capital of the world.

“I sampled lots of mushroom dishes during my visit and saw firsthand how versatile mushrooms are. They pair with just about everything, no matter how you cook ’em,” Ginsburg said in a council news release.

Segments scheduled to air on Sept. 7 and 8 will include Ginsburg’s casual conversations with mushroom aficionados in Kennett Square and recipes featuring nontraditional ways to use mushrooms. Specific air times for the segments will vary depending on location.

Ginsburg will share with viewers five tips to celebrate mushrooms throughout the month:

  • The “Mushroom Masters” competition: Visit once a week in September to cheer on top American food bloggers in a global mushroom photo recipe contest;
  • Discover Nature’s Hidden Treasure: Mushrooms are the star of the produce aisle thanks to their nutritional benefits — a natural source of vitamin D, B vitamins and antioxidants;
  • Go Pink to Support National Breast Cancer Awareness Month: A preview of October promotions that will see mushrooms in pink packages in support of breast cancer research;
  • Devote a Day to Mushroom Meals: Pick a day to add mushrooms to every meal. Make a frittata for breakfast. Fold them into a sandwich for lunch. Serve mushroom pasta for dinner; and
  • Cook mushrooms like a pro: Retailers and consumers alike will benefit from a collection of the best mushroom recipes and videos from the Mr. Food Test Kitchen.

In September, retailers can piggy-back on the council’s Mushroom Month marketing efforts by promoting fresh mushrooms in the grocery store to coincide with ongoing national and online promotions. Additional details are available via “the Mushroom Channel” on Twitter and Facebook or on the Web at