Courtesy Mulholland CitrusFred Berry, director of sales at Mulholland Citrus, checks mandarins, which will be sold under the company’s Delite label.Mulholland Citrus has named a new vice president of sales and marketing and chief financial officer and announced a new mandarin snack pack.
Archie Williams, who has more than three decades of produce industry experience, is the new vice president of sales and marketing, according to a news release from Orange Cove, Calif.-based Mulholland.
Williams most recently worked for Sun Pacific Marketing as a salesman and product manager for the company’s Ripe & Easy Kiwi program.
Williams has more than 20 years of experience in retail, including 13 years with Sam’s Club in merchandising and buying.
Joining the company as chief financial officer is Heather Mulholland, a fourth-generation family member.
Fred Berry remains at Mulholland as sales director.
Also new at Mulholland, the company plans to introduce a new mandarin snack pack at the Produce Marketing Association’s Foodservice Conference July 26-28 in Monterey, Calif.
The SweetDelite mandarin three-pack will packed in a shelf-ready display box.