UPDATED: Mushroom Council, Mr. Food pitch recipe - The Packer

UPDATED: Mushroom Council, Mr. Food pitch recipe

06/21/2011 08:13:00 AM
Chris Koger

“We need to get more ideas out to the consumer so they can imagine a little bit more,” Caldwell said.

The Mushroom Council is asking retailers to discount mushrooms by more than 25% when on promotion. Other recommendations include promoting packaged and bulk mushrooms together, featuring multiple varieties in the same advertisement, and including a white mushroom with ads for brown, specialty and dried mushrooms.

The council also suggests that recipes be included in mushroom and grilling displays.

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http://kitchensuperfood.com  |  June, 23, 2011 at 08:36 AM

I love Mushroom that big burgers looks so delicious and yummy.... farida http://kitchensuperfood.com

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