Northwest Cherry Growers was an award winner at the Asia Fruit Logistica trade show.
The Yakima, Wash.-based association won an Asia Fruit Award for its joint marketing campaign in Asia with online sales specialists Fruitday and TMall, according to an Asia Fruit Logistica news release.
The event, Sept. 3-5 in Hong Kong, is the continent’s leading fresh produce trade show.
Northwest Cherry won in the Marketing Campaign of the Year category. Other categories include Importer of the Year and Produce Retailer of the Year.
The association and its partners in the campaign created an online promotion to sell cherries in June and July, 2013. Consumers who ordered cherries online from TMall received their shipment in 48 to 72 hours. About 200 tons of cherries were sold through the campaign.