N.Y. show's expo floor offers new produce items

11/11/2011 07:40:00 AM
The Packer Staff

The company did well with retail first and is beginning to branch out into foodservice, offering kosher packs of such offerings as celery roots, leeks, stir-fry medleys, butternut squash, yams, bok choy and a capri blend.

“Our turnaround time for an order is like two hours on our product, and we can cut to order,” Miller said.

Greenline Foods

High-end, microwaveable, value-added green bean side kits from Perrysburg, Ohio-based Greenline Foods Inc. should start shipping in January, said Rob Haley, Eastern regional sales manager.

The kits, with suggested retail price of $3.99-4.99, include the company’s premium, fresh-cut green beans paired with flavorings and either nuts or cheese.

The new sides are Classic Almondine, Asian Tamari and Garlic Parmesan.

“We want to become the No. 1 supplier of warm, fresh side dishes, and this plays into that goal,” said Haley, who said the company is also coming out with snow peas, snap peas and julienne carrots.

Interrupcion Fair Trade

New York-based Interrupcion Fair Trade has a new logo for its packaging.

The new design features the catch phrase Taste Me Do Good, said Michela Calabrese, stakeholder director.

The new wording aims to let consumers know that the products they are purchasing help fund education, health care and other social welfare projects in production areas in Latin America, she said.

Interrupcion imports conventional and organic items, including blueberries, apples and bananas.

Mastronardi Produce

Kingsville, Ontario-based Mastronardi Produce/Sunset launched three products at the expo, including a Fresh Tomato Soup Kit designed to include everything a consumer needs to create tomato soup for four in 20 minutes.

“These will start shipping next week and they include 2 pounds of tomatoes, spices and croutons specially formulated to not get soggy,” said Paul Mastronardi, president.

The company also introduced its Delano tomato, billed as a full-flavored tomato-on-the-vine ideal for use in salads, sandwiches and sauces.

The 1.1-pound trays of Delano tomatoes began shipping in early November, Mastronardi said.

They are packed in flow-wrapped, compostable trays and feature year-round availability.

Also new at the show: Mastronardi’s non-GMO project One Sweet Pepper packs, which contain several multi-colored peppers featuring packaging with quick-response codes that provide consumers with detailed information on the specific peppers in the package.


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