N.Y. show's expo floor offers new produce items - The Packer

N.Y. show's expo floor offers new produce items

11/11/2011 07:40:00 AM
The Packer Staff

To-Jo Mushrooms

To-Jo Mushrooms Inc. has a new offering for consumers in a hurry to enjoy their mushrooms.

The Avondale, Pa.-based marketer is rolling out 7-ounce microwaveable packs labelled Traditional Mushroom Saute, said Paul Frederic, senior vice president of sales and marketing.

The packs feature sliced white button mushrooms with a seasoned pad of butter that are ready to eat in four minutes, he said.

The packs retail for about $2.50 each, he said.

World Variety Produce

Los Angeles-based World Variety Produce Inc. — marketer of Melissa’s brand products — is retailing a utensil to help consumers enjoy their Sweet Young Coconuts.

Priced around $3, the Sweet Young Coconut Punch tool quickly and easily makes a whole in the husk so consumers can enjoy the water inside, said Bill Schneider, director of marketing.

Also new under the Melissa’s brand is the Super Hot Chile Mix, which includes a habanero, a yellow seven pot, a moruga scorpion pepper and a black chocolate pepper, Schneider said.

The Melissa’s brand now includes 16-ounce tubs of tomatillo salsa, he said. A merchandising box for shallots also was new.

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