NatureSweet Ltd. is donating $100,000 to breast cancer education efforts by nonprofit Susan G. Komen and offering pink packaging on products in October.
The packaging is on all NatureSweet brands, including Cherubs, SunBursts and Glorys tomatoes. In-store promotional materials are also available.
The $100,000 doubles San Antonio-based NatureSweet’s donation to Susan G. Komen in its second year of partnership with the nonprofit, according to a news release. The amount is guaranteed; consumer purchases are not tied to the donation.
October is breast cancer awareness month.
“We believe it’s important to support Susan G. Komen’s work to raise awareness about this disease and to support the research needed to find a cure,” Michael Joergensen, NatureSweet marketing director, said in the release.
Susan G. Komen has 115 affiliates in U.S. cities and partnerships in more than 30 countries. It has invested nearly $2.2 billion in research and community programs since 1982.