Naturipe Farms LLC, Estero, Fla., launched its Just Add Blues promotion July 14, and it will run through month’s end.

The campaign invites consumers to enter the sweepstakes online for the chance to win a $100 grocery gift card and fresh blueberries, said marketing manager Kyla Oberman.

The promotion goes along with the company’s Just Add Blues blogger series with blogs Spoonful of Flavor and Health Smart Living.

“Each blog post will be dedicated to sharing blueberry nutrition, recipes and educational infographics to their audience,” Oberman said.