Naturipe Farms LLC has added strawberry sales veteran Jerry Moran as director of business development-West and promoted Kasey Kelley as the director of business development-East.

Naturipe adds berry sales veteran, promotes otherThe additions should help the Salinas, Calif.-based Naturipe continue the company’s growth through leading sales and business development, according to a news release.

For five years, Moran worked various positions at Watsonville, Calif.-based Driscoll Strawberry Associates Inc., and was bush berry category manager for California Giant Inc., in Watsonville.

Working from Naturipe’s Grand Junction, Mich., office, Kelley joined Naturipe in 1998 and has been an integral part of the company’s growth, according to the release.

“We are excited to welcome Jerry to the Naturipe team and equally pleased to promote from within and see Kasey take on this new role.” Dwight Ferguson, chief executive officer, said in the release. “Naturipe has seen consistent double-digit growth … Jerry and Kasey are both experienced and talented berry experts who are respected and trusted throughout our industry.”

Kelley reports to Jim Roberts, vice president of sales-East, while Moran works under Vince Lopes, vice president of sales-West.