(UPDATED COVERAGE, 3:50 p.m.) Naturipe Farms, LLC plans to feature Disney characters on new packaging for its Berry Quick fresh blueberry snacks.
The snacks, sold in three 1.5-ounce serving trays, launched in fall 2010 for $3 to $4 at retail. Sometime later this spring, three characters — Mickey Mouse, Donald Duck and Goofy — will appear on the product, said Kyla Garnett, marketing manager for Salinas, Calif.-based Naturipe Farms.
“It was a great resource for us to partner up with Disney Consumer Products and their healthy eating initiative, to attract our target audience, children,” Garnett said.
Disney offers food guidelines and a multimedia initiative, Magic of Healthy Living, to parents and children.
“Our participation is in recognition to Disney for having elevated healthy eating and activities as a core corporate commitment,” Robert Verloop, Naturipe Farms’ executive vice president of marketing, said in a news release. “This aligns perfectly with our grower owners’ pride and passion in the berries we produce and the great story we have to tell...”
“Berry Quick fresh blueberry snacks will offer a new segment, fresh berries, into the growing category of fresh produce in the Disney licensed foods portfolio,” Embola Ndi, vice president of consumables product development for Disney Consumer Products, said in the release.
More recipes and grower-related features are part of a Naturipe Farms’ website www.naturipefarms.com upgrade launched April 24.
Two sections – Grower’s Pick and Field Notes Blog – feature recipes and entries from growers on their products and such topics as sustainability, respectively.
Added recipes are available through Naturipe’s partnership with recipe network Foodily.
The site also links to social media channels on Facebook, Pinterest, Twitter and YouTube.
Among other sections, Berry Bulletin provides a news feed and Season’s Peak addresses promotions and seasonal priority.