Naturipe Farms LLC, Naples, Fla., promoted Vincent Lopes to a position it just created: vice president of sales for the West Coast.

Lopes will lead the corporatewide strawberry sales and supervise the West Coast account management teams in Salinas, Calif., and Wenatchee, Wash. He will report to Dwight Ferguson and work from the company’s Salinas office.

Initially, his focus will be to grow strawberry sales, expand all berry sales to existing clients, and develop business opportunities in the west coast retail, foodservice and wholesale industries, according to a news release.

Lopes worked for Richland Sales in 1987, as a sales coordinator, salesman and manager of Chilean import operations. In late 1994, he worked for what eventually became Coastal Berry Co. LLC, Naples. In the fall of 2004, he oversaw Dole’s acquisition of Coastal and then served as Dole Berry Co.’s vice president of sales and marketing.

Lopes is serving on the board of directors for the California Strawberry Commission, Watsonville.