Each week is dedicated to a different berry:
- May 12-18, raspberries;
- May 19-25, blackberries;
- May 26-31, blueberries.
Strawberries were featured May 5-11.
Consumers can enter the sweepstakes online. The grand prize is $500 at Williams-Sonoma Inc., and one runner-up will receive $250 there, according to a news release.
In addition to the sweepstakes, Naturipe is partnering with food bloggers who will create custom berry recipes, write guest blog posts for Naturipe’s blog and host their own giveaways. The bloggers are scheduled to co-host Naturipe’s first Twitter party May 21 at 4 p.m. Eastern. That event will focus on how berries can be incorporated into daily life; recipes and health tips will be offered.
“May is the perfect month for this promotion,” Naturipe marketing manager Kyla Oberman said in the release. “Not only is it National Strawberry Month, all of our berries are hitting their peaks and consumers are ready for something new, delicious and healthy.”