Naturipe Strawberries are having a fairy tale summer.
Starting in late April, 1-pound clamshells of strawberries from Salinas, Calif.-based Naturipe Farms LLC include Disney Princess characters on-pack, along with an offer for a free eBook with recipes targeted toward young consumers.
The book includes eight recipes like Sweetheart Strawberry Hummus and Enchanting Strawberry Tostada, along with activities featuring Disney Princess characters.
“We are very excited to introduce this new Disney Princess packaging,” said Robert Verloop, executive vice president of marketing, in a news release. “The downloadable recipe book offering is an added value for consumers and is sure to be a great way to engage kids of all ages in healthy eating.”
The packs started shipping the last week in April, said Kyla Garnett, marketing manager, and are available for a limited time.