Nestle promoting fresh produce through frozen meal program

04/16/2013 04:31:00 PM
Doug Ohlemeier

Trying to help increase healthy eating, global food giant Nestle is pairing its frozen entrees with fresh fruits and vegetables.

Nestle Balance Your PlateThe Switzerland-based Nestle USA launched its “Balance Your Plate with Nestle” education campaign to help consumers who dine on frozen meals enjoy nutritious and convenient meals by including fresh fruits and vegetables.

Focused on Nestle’s prepared frozen entrees, the campaign plans to provide shoppers tips showing how individuals and families can easily prepare balanced meals with the frozen and fresh foods meal combinations, according to a news release from the Glendale, Calif.-based Nestle USA.

“A key benefit of the Balance Your Plate program is that it promotes greater nutrient density with every meal,” Chavanne Hanson, a registered dietician, said in the release. “Our aim is to show the public how easy it can be to add more fresh fruits and vegetables into their daily diet.”

Hanson said Nestle’s balanced nutrition focus extends to new product lines, including its four Lean Cuisine Salad Additions it is promoting jointly with Charlotte, N.C.-based Chiquita Brands International’s Fresh Express Inc. in Salinas, Calif.

Through the cross-merchandising, consumers can complete their dishes by adding their favorite salad greens to the Lean Cuisine packages that include grilled white meat chicken, crisp vegetables, dressings and toppings, Hanson said in the release.

A downloadable campaign toolkit allows consumers to learn about how they can round out frozen entrees with vegetables, fruits, whole grains and low-fat dairy items.

A Nestle-commissioned study showed only a third of consumers supplement their frozen entrees with other foods including fresh produce, grains and dairy, according to the release.



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