A truckload of donated iceberg lettuce, celery and cauliflower sold at Hunts Point Produce Market in New York City raised $14,034 for Salinas, Calif.-based Ag Against Hunger.
For the nonprofit’s annual October fundraiser, dubbed the New York Express, pallets of the vegetables were donated by Ocean Mist Farms, The Nunes Co., Steinbeck Country Produce, Taylor Farms, Tanimura and Antle and Dole Fresh Vegetables.
The funds benefit Ag Against Hunger’s fall and winter produce distribution programs. They will also help to fill local school salad bars through its More Produce for Schools program.
C.H. Robinson donated transportation and delivery costs for the fresh produce that travelled from Salinas to New York. Denise Goodman of M&R Tomato Distributors Inc., New York, coordinated the sale free of charge.
The money raised represents nearly 351,000 servings of fresh vegetables and fruit for people utilizing food bank services, Alicia Cask, Ag Against Hunger board member and transportation planner for Fresh Express, said in a news release.