MCL Fresh Inc., Los Angeles, has hired Sheri Normandin as director of sales and customer relations.

New director of sales and customer relations joins MCL FreshNormandin (formerly Mierau), was vice president of marketing for the California Tree Fruit Agreement for three years before taking over as president in January 2007. In January 2010, she became vice president of sales and marketing for Fruit Patch Sales LLC, and in 2011 became a consultant for IFCO Systems Inc.

“While I was considering multiple positions, the opportunity to work with David Lake and the entire MCL team to continue developing MCL’s programs was an opportunity I did not want to let go by,” Normandin said in a news release. “I was attracted to MCL because of the excitement and energy.”

Normandin also was director of produce for Ahold USA Inc. and a branch manager for Safeway,

MCL Fresh is a grower, packer and shipper of organic, conventional and specialty produce.

“Sheri’s deep industry knowledge and ability to articulate the advantages of MCL’s unique programs make her a perfect MCL spokesperson,” said David Lake, MCL president in the release.