Nixa, Mo.-based Market Fresh Produce has adopted a new logo, replacing one that had been in use since the company’s founding in 1998.

The logo, which has a barn graphic and some bright green color, will be used throughout the organization starting with packaging, according to a news release.

“I am eager to see how this new look will aid in shaping the future of our organization,” Steve Phipps, chief executive officer, said in the release. Market Fresh aims at increased consumer recognition of its brand with the new logo.

The company ships to more than 40 states. It has clients in both retail and foodservice.