Crunch Pak, Cashmere, Wash., has redesigned its consumer website with new images of its sliced apple products, seasonal recipes and a store locator.

“We wanted to create a site that was more user-friendly with fresh graphics that showcased our entire product line,” Tony Freytag, senior vice president of sales and marketing, said in a news release. “The goal is to get people to visit the site and keep coming back to see new and fresh updates.”

Crunch Pak chef Amanda Magadan plans to add new recipes to the site monthly.

The website was designed and developed by Chambers Creative, Medford, Ore. The site’s URL appears on most product packages and on Crunch Pak’s social media.