New marketing director joins Ready Pac - The Packer

New marketing director joins Ready Pac

09/10/2013 04:38:00 PM
Rachel English

Barbara MorenoCourtesy Ready Pac Foods, Inc.Barbara Moreno is the new marketing director of salad, snacking and vegetables for Ready Pac Foods, Inc.Ready Pac Foods Inc., Irwindale, Calif., hired Barbara Moreno as marketing director of salad, snacking and vegetables on Sept. 9. Moreno comes to Ready Pac with more than twenty years of experience in domestic and international food marketing and sales.

Moreno most recently worked as the director of brand management at Chicken of the Sea International. She also held various positions at Pulmone Foods USA, Inc., Mars Food LLC., Mattel, The Dial Corporation and Quaker Oats. Moreno received a bachelor’s degree in management from Arizona State University in Tempe, Arizona, and an MBA in international management from Thunderbird (American Graduate School of International Managements) in Glendale, Arizona

“Barbara has a strong product marketing background and an amazing depth of experience within the consumer packaged goods industry,” said senior vice president of marketing, Barb Dan, in a news release.

Moreno is responsible for marketing of the packaged salad, snacking and fresh-cut Vegetable product segments. She also leads teams in development of product concepts.

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