New product roundup from PMA foodservice expo

08/10/2011 11:44:00 AM
Fred Wilkinson

The company packs the limes, grown in Visalia and Morro Bay, in half-pint clamshells.

Seald Sweet

Seald Sweet International, Vero Beach, Fla., has expanded its new tropicals line into foodservice.

Chief executive officer Mayda Sotomayor-Kirk said foodservice takes about 15% to 20% of the company’s overall sales.

Among the new products Seald Sweet offers are pineapples, avocados, melons and mangoes.

Taylor Farms

Kacie Vieth joined Taylor Farms, Salinas, Calif., this spring as director of product and business development.

She said her duties entail working with retail and foodservice operators to develop new items using Taylor’s product mix.

She was most recently marketing manager for FoodSource, a subsidiary of C.H. Robinson Worldwide, Eden Prairie, Minn.

Wada Farms

Kevin Stanger, senior vice president of sales and marketing for Wada Farms Marketing Group, Idaho Falls, Idaho, said the company now offers its pre-wrapped, triple-washed potatoes in 50-pound boxes for foodservice customers.

He said Wada plans to promote that option heavily in September once harvest begins and supplies increase from this summer’s shortages.

Wayne E. Bailey

Wayne E. Bailey Produce Co., Chadbourn, N.C., brought its free-standing retail display for its 1.5-pound bags of ready-to-cook sweet potatoes, with the idea of attracting foodservice distributors to the product.

President George Wooten said each bag holds four or five sweet potatoes, and the kiosk holds 12 bags.

Wilcox Fresh

Rexburg, Idaho-based Wilcox Fresh added Maine white potatoes to its lineup beginning with fall harvest in about October, said Jim Richter, executive vice president of sales and marketing.

Wilcox Fresh also added two employees this year: Nicole Rumsey, saleswoman, and Cameron Kerbs, logistics manager.

YottaMark

HarvestMark, the traceability program from YottaMark, Redwood City, Calif., now offers its traceability app for the Android mobile device.

Aimee Young, senior marketing director, said that when the company came out with the app for the iPhone, it immediately got requests for it on the Android, which became available in late July.

(CORRECTED: The DiMare lemon deal handled by The Chuck Olsen Co. is out of Indio. The original story misquoted Dave Perez.)


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David    
Visalia, CA  |  August, 10, 2011 at 04:24 PM

I was misquoted. The DiMare deal is out of Indio, NOT India.

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