C.H. Robinson has adopted a new tagline — Accelerate Your Advantage — for its global logistics business.

Eden Prairie, Minn.-based C.H. Robinson has a network of 285 offices serving shippers in North America, Europe, Asia and South America.

“Accelerate Your Advantage is about going from cost to value and moving beyond traditional concerns to focus on the benefits a company’s supply chain can offer,” Chris O’Brien, senior vice president, said in a news release.

“The company that uses their supply chain strategically can stand out from the rest to win more business,” O’Brien said.