Nonpareil Farms has formed partnerships with growers, processors and distributors to increase volume of Betty Crocker Fresh Potatoes in Western states and improve Mid-Atlantic distribution.

The growers are Mount Vernon, Wash.-based Hughes Farms Inc. and Washington Lettuce & Vegetable Co., which jointly distribute produce. Hughes Farms sources about 2,600 acres of various crops, including specialty potatoes.

“Hughes Farms shares our commitment to quality and responsible agricultural practices,” Scott Phillips, vice president of Nonpareil Farms, said in a news release. “(We) look forward to working with them for many years to come.”

That connection is expected to bring the Betty Crocker label to more consumers in the West. Blackfoot, Idaho-based Nonpareil Farms began supplying the Betty Crocker brand nationwide in 2011.

Network expansion continues eastward as well. Nonpareil is partnering with two Savage, Md.-based companies, foodservice distributor Coastal Sunbelt Produce and processor East Coast Fresh Cuts Inc. The move is aimed at easing Mid-Atlantic distribution.

“They are part of only a handful of companies in the nation to be certified through the USDA’s Quality through Verification program,” Phillips said in the release.

The partnerships began in October.