The Nunes Co. Inc. has named Peter Townsend information systems and technology director.

Townsend comes to the Salinas, Calif.-based marketer of Foxy-labeled fresh produce from a three-year stint at YottaMark, where he was senior director of IT services, customer operations and product line management. He supported the company’s HarvestMark traceability and authentication offerings.

Earlier Townsend spent 10 years at Watsonville, Calif.-based Driscoll’s in vice president and IT director roles. He was also chief operating officer and a board member with

At Nunes, he will supervise business and operations IT systems, network communications and business intelligence services, according to a news release.

Townsend was drawn, in part, by Nunes’ presence in the organic market.

“The company’s commitment to organics, an enormous part of the future of the industry, is an indication of (its) competitive nature and sustainable culture,” he said in the release.

Townsend reports to chief financial officer Mike Scarr, with whom he worked on the executive committee of

“Peter has extensive produce experience and contacts in the industry, and has been involved in many industry technology groups and initiatives,” Scarr said in the release. “He will be a tremendous addition for our organization as we continue to grow and expand our product offerings.”