The Nunes Co. will sponsor public television cooking show “America’s Test Kitchen” in 2013 to showcase Foxy brand organic vegetables.
The exclusive agreement gives the Salinas, Calif.-based grower-shipper an audience with affluent consumers focused on health and environmental issues, according to Matt Seeley, vice president of marketing.
“(It) reinforces and strengthens our reputation for premium quality fresh produce, while increasing Foxy brand awareness among culinary enthusiasts,” Seeley said in a news release.
America’s Test Kitchen has about 2.2 million viewers per weekly episode.
The deal includes on-air and online sponsorship segments, features and banners on the show’s website, organic vegetable recipes provided by the show for its website, and co-branded recipes distributed to Foxy Facebook and other social media outlets.
Foxy organic items feature the TV program’s logo on packaging and the show will be promoted through trade and consumer advertising, point-of-sale material, and special events at the Boston-area cooking studio.
“To gain national on-air brand visibility on a top-rated cooking show is an ideal platform to increase awareness for all Foxy brand products,” Seeley said in the release.