Ocean Mist expands brussels sprouts line

10/08/2013 12:14:00 PM
Mike Hornick

Ocean Mist brussels sproutsCourtesy Ocean Mist FarmsOcean Mist Farms is expanding its value-added brussels sprouts line with three new fresh-cut products the grower-shipper plans to show at the Produce Marketing Association Fresh Summit.

The trade show is Oct. 18-20 in New Orleans. Castroville, Calif.-based Ocean Mist (Booth 1929), is introducing three other new products as well.

The brussels sprouts products are SuperShreds SuperFood, Quick Cook Sprouts and baby sprouts. They come in microwavable packs that give consumers an option to preseason and reseal before cooking. Suggested retail price is $2.49 to $3.49.

The line extension is a finalist for the PMA Impact Award for packaging, according to a news release.

“The shredded and halved cut version of this Old World vegetable creates a new avenue of texture and flavor for fresh salad making and other cooking methods,” Kori Tuggle, Ocean Mist director of marketing and business development, said in the release.

According to Nielsen Perishables Group FreshFacts scan data, total sales of brussels sprouts have grown for three straight years. For the 52 weeks ending June 29, category sales volume was up 24.5% over the prior year. Fixed weight packages increased 31.9%.

Ocean Mist also plans to debut:

  • Cooking spinach in a 16-ounce bag;
  • A three-count artichoke clamshell; and
  • A crisp cello leaf wrap.

Tony Baker, chef at Montrio Bistro in Monterey, Calif., is scheduled to demonstrate the new products at PMA Fresh Summit. The demonstrations, every 30 minutes, will be streamed live on Ocean Mist’s Facebook and Twitter channels.

The grower-shipper also plans to introduce its quality assurance micro site. The site is password protected. Filtered access will be provided to Ocean Mist Farms’ business partners with the goal of aggregating the details they need in one online portal, according to Tuggle.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight