Ocean Mist showcases microwaveable brussels sprouts

10/23/2013 02:26:00 PM
Dan Galbraith

Dan GalbraithFrom left, Gary Silacci, sales manager; Kori Tuggle, director of marketing and business development; and salesman Brian Hawes show off new brussels sprout products with cooking time of five minutes or less from Castroville, Calif.-based Ocean Mist Farms. Silacci is holding SuperShreds Superfood Brussels Sprouts, which are washed, ready-to-use microwaveable bags that come in 12-ounce bags, 12 to a carton. Tuggle displays 16-ounce Quick Cook Sprouts. Hawes shows 16-ounce Baby Sprouts along with another package of SuperShreds Superfood Brussels Sprouts.NEW ORLEANS — Castroville, Calif.-based Ocean Mist Farms boasted six new products — including three new brussels sprout products — at this year’s Produce Marketing Association Fresh Summit.

They are: SuperShreds Superfood Brussels Sprouts, Quick Cook Sprouts and Baby Sprouts.

All the brussels sprout products are grown in California or Mexico, have year-round availability, feature packages with gusseted bottoms and have a suggested retail price of $2.49 to $3.49, marketing director Kori Tuggle said.

They’re extensions of the company’s value-added brussels sprouts line and were a PMA Impact Award finalist.

Brussels sprouts sales surged for a third consecutive year for the 52 weeks ending June 29, according to Nielsen Perishables Group FreshFacts scan data.

Category sales volume grew 24.5%, and fixed weight packages increased 31.9% over the past year.

“The shredded and halved cut version of this old world vegetable creates a new avenue of texture and flavor for fresh salad making and other cooking methods,” Tuggle said. “Demand is still growing for brussels sprouts; we made them fast and convenient for the home cook.”

Ocean Mist Farms also introduced cooking spinach in a 16-ounce bag; a three-count artichoke clamshell package and a Crisp Cello Leaf Wrap.



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