NEW ORLEANS — Castroville, Calif.-based Ocean Mist Farms boasted six new products — including three new brussels sprout products — at this year’s Produce Marketing Association Fresh Summit.
They are: SuperShreds Superfood Brussels Sprouts, Quick Cook Sprouts and Baby Sprouts.
All the brussels sprout products are grown in California or Mexico, have year-round availability, feature packages with gusseted bottoms and have a suggested retail price of $2.49 to $3.49, marketing director Kori Tuggle said.
They’re extensions of the company’s value-added brussels sprouts line and were a PMA Impact Award finalist.
Brussels sprouts sales surged for a third consecutive year for the 52 weeks ending June 29, according to Nielsen Perishables Group FreshFacts scan data.
Category sales volume grew 24.5%, and fixed weight packages increased 31.9% over the past year.
“The shredded and halved cut version of this old world vegetable creates a new avenue of texture and flavor for fresh salad making and other cooking methods,” Tuggle said. “Demand is still growing for brussels sprouts; we made them fast and convenient for the home cook.”
Ocean Mist Farms also introduced cooking spinach in a 16-ounce bag; a three-count artichoke clamshell package and a Crisp Cello Leaf Wrap.