Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., has promoted Keith Benoit to vice president of global partners and developing markets.
Benoit recently was the director of international and Latin America markets and director of special markets, according to a news release.
In his new position Benoit oversees all business development in the Latin America and Asia Pacific regions. He will also manage Ocean Spray’s North America alliance with PepsiCo., according to the release.
Benoit has worked for Ocean Spray for 30 years. He has worked in sales, marketing and general management roles.
“We are thrilled to promote Keith, who has proven to be a talented and dedicated member of our organization for 30 years,” Randy Papadellisl, Ocean Spray chief executive officer, said in the release. “In his new role, Keith will be responsible for identifying key partnerships and creating market-entry strategies, which are priorities for our cooperative’s continued growth and success.”