With the last boxes of Honeycrisp apples and bartlett pears expected to ship from Oneonta Starr Ranch Growers by the end of January, the Wenatchee, Wash., company is shifting its attention to Pink Lady and other apples and anjou pears.
Promotable volumes of gala, braeburn and Pink Lady apples, as well as red and green anjou pears from the grower-shipper should last well into the summer, marketing director Scott Marboe said in a news release.
Marboe said Oneonta has had favorable responses to two retail promotions — the child-friendly “snaQ” campaign to encourage healthy eating and the “U-Pick the Flavors” program.
The promotions feature bulk bins for retailers that showcase a variety of apples and pears in a single display while allowing consumers to select the quantity and sizes of fruit they want.
Expanding its reach in 2012, Oneonta broadened its product base with the organic label Columbia Valley Fruit.
Marboe said in the release the company’s volumes of certified organic apples and stone fruit will increase to meet demand in 2013.
The Wenatchee company will continue to ship under its existing labels of Starr Ranch Growers, Elegants, Cascadian, Five Starr, Diamond Starr Growers and Oneonta Organics.