“Produce is our single-biggest category in Chicago, and it is No. 1 or No. 2 in all of our other markets,” Stallone said. “We’ve got five temperature zones just for produce at our distribution centers so consumers and suppliers know we keep the cold chain intact.”
Stallone also said retailers and suppliers shouldn’t limit their online thinking to sales, suggesting that companies increase use of quick-response codes to link shoppers to nutrition information and recipes and to boost brand recognition in the produce aisle.
C.H. Robinson’s Schwartzhoff also said digital tools can enhance consumers’ experiences in traditional and online shopping scenarios.
“As suppliers, it’s important to know how to effectively collaborate with retailers to utilize the online medium from making online produce purchases, encouraging shoppers to go to their store or enhancing consumers experience with fresh produce,” Schwartzhoff said.
“Technology will continue to provide retailers with opportunities to engage with their customers.”