Organic certifier ensures authenticity with QR codes

07/27/2012 10:59:00 AM
Kayla Banzet

Quality Assurance International, San Diego, has included quick-response codes to its certified product certificates.

This is an added layer of security for Quality Assurance International certified companies, according to a company news release.

The QR codes are to ensure authenticity and protect against fraudulent certificates.

To falsely represent a product as certified USDA organic violates the law and federal organic regulations, according to the release.

“Utilizing QR code technology will help clients and suppliers provide an additional level of assurance and transparency when it comes to the integrity of QAI certified products, which they in turn can provide to consumers,” Jaclyn Bowen, general manager, said in the release.

To validate the certificate people can use a smartphone to scan the code and will be linked to the certified company’s listing and product information.

QR codes might also be displayed on product labels for products certified by Quality Assurance International, according to the release.



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Bradley Fitzhenry    
Fresno, California  |  July, 27, 2012 at 12:18 PM

How does a QR code protect against fraudulent certificates? Creating a QR code that goes to a specific URL is something that anyone can generate in less than 15 seconds online.

Mark E Hoffer    
Lehigh Valley, Pennsylvania  |  July, 27, 2012 at 03:30 PM

Bradley, One would hope that "Quality Assurance International" would take advantage of the additional 'Bandwidth' provided by utilizing "QR Codes", and 'rotate' the QR Code itself.. that, alone, would go a long way toward thwarting 'counterfeiters'..

Ollie Langridge    
http://www.setqr.co.nz  |  August, 01, 2012 at 05:29 AM

How about a premium quality designer QR code? Straight QRs al look the same and anyone can put stickers over the top leading anywhere.

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