PBH mid-year report maps growth

07/25/2013 08:51:00 AM
Max Miller

The Produce for Better Health Foundation reports continued success in getting its message out, with significant social media traction and communication with health professionals.

The foundation released its 2013 mid-year report, which tracks media impressions and other statistics. Overall, print/electronic public relations efforts generated an 6.5 billion impressions, which is 2.3 billion more than last year, to a news release.

Facebook “likes” shot to 107% of the year-to-date goal and 49% higher than 2012. Twitter followers are also contributing to the numbers with 29% growth and Pinterest followers pinned and re-pinned 84% more than in 2012.

“I am extremely pleased with the 2013 mid-year results and the individual and collective efforts of our donors, supporters and PBH staff,” Elizabeth Pivonka, president and CEO of PBH, said in the release.

PBH’s audience of mothers has seen improvements in several key markers over time, based on the group’s annual “Mom Survey.” Of those surveyed, 79% said they intend to serve more fruits and vegetables to their family in 2013, up from 69% in 2007; 49% of moms self-reported that they were “likely to purchase” a product with the Fruits & Veggies — More Matters logo, up from 40%; and 41% of moms surveyed are extremely or very motivated by the Fruits & Veggies — More Matters message, up from 24% in 2007.

“We will continue to focus on meeting/exceeding our annual goals, and extending the reach of Fruits & Veggies — More Matters to consumers through the Internet and social media, as well as other program and funding initiatives for the remainder of 2013,” according to the release.



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