PBH offers Nutrition Month toolkit - The Packer

PBH offers Nutrition Month toolkit

08/07/2014 08:32:00 AM
Pamela Riemenschneider

Produce for Better HealthSeptember is National Nutrition Month, and the Produce For Better Health Foundation has a wide range of promotional tools to help retailers celebrate.

The Hockessin, Del.-based foundation’s “Fuel Up with Every Form” toolkit highlights its “all forms” message with each week dedicated to a form of produce, starting with fresh produce in week 1.

Resources include ad slicks, memes, social media posts, point of sale or price signs and a calendar listing the fruit or vegetable PBH plans to highlight each day, according to a news release.

The materials are meant for retailers, processors, supermarket dietitians and other health professionals for consumer outreach.

“The available resources with the marketing toolkit coupled with the planned posts and tweets for September will easily enable everyone who supports PBH and Fruits & Veggies — More Matters to celebrate with us,” said Elizabeth Pivonka, president and chief executive officer of PBH, in a news release. “The elements of the toolkit are colorful and eye-catching and can also be used at other times throughout the year.”

PBH plans to highlight fruits and vegetables on its various social media platforms including Facebook, Twitter, Pinterest and Instagram.

Access the toolkit from its website at pbhfoundation.org.



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