The Produce for Better Health Foundation, Hockessin, Del., has announced better-than-expected website performance and 34 More Matters champions.

The foundation had 82,000 average monthly visits through the end of the second quarter, 18% above its annual goal, and 2,426 websites link to the PBH consumer site, according to a foundation news release.

Through the second quarter, 34 retailers, growers, shippers and processors have met criteria to be Fruit & Veggies — More Matters champions. PBH will continue to monitor the companies over the second half of 2011, and all ‘role models’ and ‘champions’ will be recognized at the 2012 PBH annual meeting March 29-31, in Monterey, Calif.

The foundation also announced its releases were picked up by outlets such as about.com, CNN, MSNBC, ABC, US News & World Report and Yahoo!