PBH starts Salinas fundraiserSALINAS, Calif. — The Produce for Better Health Foundation has kicked off a new fundraising event in the Salinas Valley.

The country-themed dinner party, auction and dance brought grower-shippers out to Amaral Barn in Salinas to support the foundation’s mission to increase consumption of fruits and vegetables.

Dubbed “Celebration,” it’s a less formal successor to the gala event that used to be held at the end of Hockessin, Del.-based Produce for Better Health’s annual conference.

Terry Murphy, produce procurement manager for Wakefern Food Corp., who became chairman of the foundation board earlier this year, said the organization initially attracted him because of the opportunities it offers retailers.

“Each and every one of you in this room donates energy, time and money for PBH and we really appreciate it,” Murphy said. “But from a retailer’s perspective, that money goes to education, learning (and) things we can bring forward to help us educate our customers about the efficacy of good fruits and vegetables and more consumption.”

Event sponsors included Taylor Farms, Dole, Giorgio Fresh Co., Sun-Maid, Earthbound Farm, LoveMySalad.com, Sunview Marketing International and Chardonnay Golf Club.