The Prince Edward Island Potato Board has introduced six videos featuring consumer testimonials.
The videos, dubbed “Tater Talk,” are on the Charlottetown, Canada-based board’s YouTube channel.
Recorded at the Royal Agricultural Winter Fair in Toronto in November, they depict consumers telling stories and discussing their reasons for buying Prince Edward Island potatoes, along with preparation methods.
“(It’s) a way to capture all of these great stories, messages and compliments and to share them with not only our consumers, but with our industry,” Kendra Mills, board marketing director, said in a news release.
Fresh Media of Charlottetown assisted in video creation and design.