Wada Farms Marketing Group LLC, Idaho Falls, Idaho, plans to double acreage of red and yellow potatoes to more than 1,000 acres this season, said Joe Esta, vice president of sales.
He said those varieties are seeing more demand from foodservice customers.
Harvest should begin in mid-August, and those varieties should ship to the market in October.
Greg JohnsonWayne E. Bailey Produce
Wayne E. Bailey Produce Co., Chadbourn, N.C., is standardizing its George Foods label this season to give it more of a consistent look across products, says George Wooten, president and owner.
World Variety Produce
World Variety Produce, Los Alimitos, Calif., which markets under the Melissa’s label, showed its cherry-plum cross at PMA Foodservice, though production of the limited-time retail fruit has ended in the Fresno, Calif., area. The first-year offering will be back in 2013, says Bill Schneider, director of marketing.