It’s the first allocation from a $100,000 contribution by Newark, Del.-based PMA in support of the Let’s Move Salad Bars to Schools campaign organized by the United Fresh Produce Association and the Fresh Produce and Floral Council.
The selection of the California schools — in the Anderson Valley Unified, Cupertino Union Elementary, Hemet Unified and Inglewood Unified districts — was made jointly with the other trade groups.
It’s part of an effort to place 350 school salad bars in that state by May 15. As of March 1, the initiative had commitments for just over 300.
“PMA leadership is delighted to contribute to this industrywide initiative,” Jan DeLyser, PMA chairman and vice president of marketing for the California Avocado Commission, said in a news release. DeLyser is scheduled to attend a salad bar presentation at United Fresh in San Diego May 15.
PMA is making its contributions as a member of the National Fruit and Vegetable Alliance. Beyond the $100,000, other funds are being donated by PMA members. The balance will be distributed through the rest of 2013 to schools yet to be determined.
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