Valeska Oliveira Ciré
Valeska Oliveira Ciré

The Produce Marketing Association has hired for its first staff position in Brazil.

Valeska Oliveira Ciré began this month to help PMA grow in South America, according to a news release.

Oliveira Ciré will help develop communications and programs to expand the association’s services in the region, the release said.

“Valeska’s long involvement in the Brazilian fruit industry rose to the top when we looked for a qualified individual for the position,” Anthony Barbieri, PMA’s vice president of business development, said in the release.

Oliveira Ciré had worked for the Brazilian Fruit Institute for 15 years, where she served as executive manager of the group.

Oliveira Ciré will be based in Sao Paulo and report to Nancy Tucker, PMA’s vice president of global business development, the release said.

With members in 45 countries, the release said the Newark, Del.-based association has an affiliate serving members in Australia and New Zealand, country councils and in-country representatives in Mexico, Chile and South Africa and an in-country representative in South America.